I’m a PC person, I use my PC a lot more than my mobile – however; I also use Instagram a lot for my car account E30AO. Many times I want to post pictures from my laptop, and that has always been a problem because Instagram doesn’t allow uploading photos from PC (except if you want to share it as Direct Message from Instagram official Windows 10 app).
My job as a digital brand strategist, for many people, especially my close friends and family, is a bit of a blur! They never quite really understood what I really do, I mean, after all it’s social media, we post, like share stuff, or that’s what they said. Until recently I started doing some live video streaming on Periscope and Facebook Live, they started to get more interested and probably started to understand a bit what I do and what social media can do for them, beyond just liking stuff.
As a startup founder you might be spending most of your time preparing to meet with decision makers of other companies trying to sell them your product or service. Part of the preparing can actually be showing off you services to the person you’re meeting next week for example.
With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win over our competition?”. It’s no secret that the competition is getting tougher by the minute, weather you’re a telecom company, car dealer or even a food blogger. To be honest, there is no one straight answer for this question, but, as a digital marketer, I’ve recently been trying to come up with ways and strategies to help brands (especially those who are late in the game) to find unusual ways to win over their competition in the advertising / audiences reach area.
Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running a campaign on Twitter.
Online Videos are becoming very popular among social networks, it is now essential to have Social Video Strategy. There are actually complete social networks are based only on videos like Vine for example.
Previously i’ve talked about the effort Facebook & Twitter doing to compete with YouTube & how Mobile video on Smartphones drives high purchase intent as reported by eMarketer.
Why Brands should use Mobile Videos in their Twitter Social Video Strategy ?
90% of Twitter video views are on mobile
100% of twitter video views are engaged views
video on Twitter drives awareness, consideration & advocacy
+38% Lift in Brand Favorability
+100% More likely to visit a restaurant in the next week
+89% Increase in likelihood of recommending product
82% of twitter users watch video content on Twitter
Users on Twitter are 25% more likely to discover video first vs. the average consumer
It’s clear now Twitter is working massively on improving experience for logged out users. A very important updated for Promoted Trends globally and for Middle East was rolled out today.
Promoted Trends can now be viewed on both search page and profile page for logged out users. This update is launched globally to 100% of users.
What does this mean for brands?
Did you notice a decrease in your Facebook page likes total count?
Its probably because of Facebook’s new Like count update. Facebook will remove any inactive users from your page in effort of making page likes more meaningful. Claiming that this will help business have clear data of their followers gives businesses up-to-date insights on the people who actively follow their Page.