STARTUPS COMPLETE GUIDE TO SOCIAL MEDIA ADVERTISING

STARTUPS COMPLETE GUIDE TO SOCIAL MEDIA ADVERTISING

My job as a digital brand strategist, for many people, especially my close friends and family, is a bit of a blur! They never quite really understood what I really do, I mean, after all it’s social media, we post, like share stuff, or that’s what they said. Until recently I started doing some live video streaming on Periscope and Facebook Live, they started to get more interested and probably started to understand a bit what I do and what social media can do for them, beyond just liking stuff.


How Social Media Targeting can help Startups Secure a deal

How Social Media Targeting can help Startups Secure a deal

As a startup founder you might be spending most of your time preparing to meet with decision makers of other companies trying to sell them your product or service. Part of the preparing can actually be showing off you services to the person you’re meeting next week for example.


4  Social Strategies to gain on your competition

4 Social Strategies to gain on your competition

With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win over our competition?”. It’s no secret that the competition is getting tougher by the minute, weather you’re a telecom company, car dealer or even a food blogger. To be honest, there is no one straight answer for this question, but, as a digital marketer, I’ve recently been trying to come up with ways and strategies to help brands (especially those who are late in the game) to find unusual ways to win over their competition in the advertising / audiences reach area.






8 ways brands can amplify their social video strategy with Twitter Videos

8 ways brands can amplify their social video strategy with Twitter Videos

Online Videos are becoming very popular among social networks, it is now essential to have Social Video Strategy. There are actually complete social networks are based only on videos like Vine for example.

Previously i’ve talked about the effort Facebook & Twitter doing to compete with YouTube & how Mobile video on Smartphones drives high purchase intent as reported by eMarketer.

Why Brands should use Mobile Videos in their Twitter Social Video Strategy ?

90% of Twitter video views are on mobile
100% of twitter video views are engaged views
video on Twitter drives awareness, consideration & advocacy
+38% Lift in Brand Favorability
+100% More likely to visit a restaurant in the next week
+89% Increase in likelihood of recommending product
82% of twitter users watch video content on Twitter
Users on Twitter are 25% more likely to discover video first vs. the average consumer


Promoted Trends for Logged Out Users

Promoted Trends for Logged Out Users

It’s clear now Twitter is working massively on improving experience for logged out users. A very important updated for Promoted Trends globally and for Middle East was rolled out today.

The Update

Promoted Trends can now be viewed on both search page and profile page for logged out users. This update is launched globally to 100% of users.

What does this mean for brands?


Facebook Page Likes Count Decreased?

Facebook Page Likes Count Decreased?

Did you notice a decrease in your Facebook page likes total count?

Its probably because of Facebook’s new Like count update. Facebook will remove any inactive users from your page in effort of making page likes more meaningful. Claiming that this will help business have clear data of their followers gives businesses up-to-date insights on the people who actively follow their Page.


Drive traffic to Website with Twitter Website Cards

Drive traffic to Website with Twitter Website Cards

In my previous article All About Twitter Cards, I’ve made full introduction to what are Twitter Cards. In this article we will focus only on the type of articles that should be useful to your websites & business as well. The 1st Twitter card we think is most useful for websites is the Twitter Website Card

We’ve mentioned previously that  Tweets with images have x5 times engagement rate on twitter, but what if we’re not looking for tweet engagement  and looking basically for clicks, website traffic, or have a CPC campaign? then Twitter Website Cards is the best solution. Basically Website cards is a combination of a clickable image, description, title that all tied to a URL, all that can drive traffic to your website when clicked.