Reasons why brands need bots

Reasons why brands need bots

Bots are growing pretty fast, big social networks are racing to offer brands a way to provide better customer service using these bots, last year Facebook introduced their messenger bot and a month ago Twitter introduced their Direct Message bot. And since I recently linked my Twitter account to a bot, I decided to write why brands would need a bot.


STARTUPS COMPLETE GUIDE TO SOCIAL MEDIA ADVERTISING

STARTUPS COMPLETE GUIDE TO SOCIAL MEDIA ADVERTISING

My job as a digital brand strategist, for many people, especially my close friends and family, is a bit of a blur! They never quite really understood what I really do, I mean, after all it’s social media, we post, like share stuff, or that’s what they said. Until recently I started doing some live video streaming on Periscope and Facebook Live, they started to get more interested and probably started to understand a bit what I do and what social media can do for them, beyond just liking stuff.







How Twitter Can Win Users from Facebook

How Twitter Can Win Users from Facebook

First and foremost; Twitter is NOT in competition with Facebook, not at all! Both are totally different networks with different type of users. This is something I know for a fact. But that doesn’t mean that a lot of Facebook users wouldn’t join Twitter, as a matter of fact, I see great chance for Twitter to convert users from Facebook using the strategies below.