Bots are growing pretty fast, big social networks are racing to offer brands a way to provide better customer service using these bots, last year Facebook introduced their messenger bot and a month ago Twitter introduced their Direct Message bot. And since I recently linked my Twitter account to a bot, I decided to write why brands would need a bot.
My job as a digital brand strategist, for many people, especially my close friends and family, is a bit of a blur! They never quite really understood what I really do, I mean, after all it’s social media, we post, like share stuff, or that’s what they said. Until recently I started doing some live video streaming on Periscope and Facebook Live, they started to get more interested and probably started to understand a bit what I do and what social media can do for them, beyond just liking stuff.
Here’s my story’s compelling opening: “Google Allo is direct competitor of Facebook Messenger, WhatsApp & Snapchat and whatever falls in that category” but that’s not what we’re here for. No, not really!
I guess after Instagram replicating Snapchat’s stories, it’s now clear that it doesn’t matter if you copy a feature as long as it’s making you win!
First and foremost; Twitter is NOT in competition with Facebook, not at all! Both are totally different networks with different type of users. This is something I know for a fact. But that doesn’t mean that a lot of Facebook users wouldn’t join Twitter, as a matter of fact, I see great chance for Twitter to convert users from Facebook using the strategies below.
So many guides explaining how to create Twitter Lead Generation Cards, but no one really ever explained the best and most useful part about it ; How to Receive and sync leads from Twitter Lead Generation Card with Email Marketing Services