How Social Media Targeting can help Startups Secure a deal

How Social Media Targeting can help Startups Secure a deal

As a startup founder you might be spending most of your time preparing to meet with decision makers of other companies trying to sell them your product or service. Part of the preparing can actually be showing off you services to the person you’re meeting next week for example.


4  Social Strategies to gain on your competition

4 Social Strategies to gain on your competition

With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win over our competition?”. It’s no secret that the competition is getting tougher by the minute, weather you’re a telecom company, car dealer or even a food blogger. To be honest, there is no one straight answer for this question, but, as a digital marketer, I’ve recently been trying to come up with ways and strategies to help brands (especially those who are late in the game) to find unusual ways to win over their competition in the advertising / audiences reach area.



How to write a Tweet that Converts

How to write a Tweet that Converts

During one of the training I was giving in Dubai, the audiences were group of Social Media managers and content crafters, the session was about DR and conversions. I asked them when you share an article on social media, what’s your top priority objective from that post? Naturally, they said their objectives is that the article gets viewed by many people… well, yes, but, that’s your ultimate objective, not your top priority!


Video Strategy: optimizing for Videos Autoplay

Video Strategy: optimizing for Videos Autoplay

Video Autoplay was introduced by Facebook in late 2013, from day one, autoplays were silent playback of videos. Facebook tested autoplay (premium video ads) with U.S then was made global to the rest of the world in 2014.





6 Strategies on Twitter — Case Studies from The Middle East

6 Strategies on Twitter — Case Studies from The Middle East

Mobile dominates consumers’ lives Every day!

EVERY DAY; consumers unlock their phones 110 times on average, to watch 1.5B loops on Vine and to Periscope 110 years of live broadcasting and create and consume 500M tweets


5 ways to use Twitter Analytics Top Tweet feature

5 ways to use Twitter Analytics Top Tweet feature

In September 2015, twitter enabled self-serve ads in over than 200 countries – enabling everyone to access the advertising and analytics dashboard.

Last month, a new revamped dashboard for analytics was introduced which had lots of useful information


8 ways brands can amplify their social video strategy with Twitter Videos

8 ways brands can amplify their social video strategy with Twitter Videos

Online Videos are becoming very popular among social networks, it is now essential to have Social Video Strategy. There are actually complete social networks are based only on videos like Vine for example.

Previously i’ve talked about the effort Facebook & Twitter doing to compete with YouTube & how Mobile video on Smartphones drives high purchase intent as reported by eMarketer.

Why Brands should use Mobile Videos in their Twitter Social Video Strategy ?

90% of Twitter video views are on mobile
100% of twitter video views are engaged views
video on Twitter drives awareness, consideration & advocacy
+38% Lift in Brand Favorability
+100% More likely to visit a restaurant in the next week
+89% Increase in likelihood of recommending product
82% of twitter users watch video content on Twitter
Users on Twitter are 25% more likely to discover video first vs. the average consumer