Online Videos are becoming very popular among social networks, it is now essential to have Social Video Strategy. There are actually complete social networks are based only on videos like Vine for example.
Previously i’ve talked about the effort Facebook & Twitter doing to compete with YouTube & how Mobile video on Smartphones drives high purchase intent as reported by eMarketer.
Why Brands should use Mobile Videos in their Twitter Social Video Strategy ?
90% of Twitter video views are on mobile
100% of twitter video views are engaged views
video on Twitter drives awareness, consideration & advocacy
+38% Lift in Brand Favorability
+100% More likely to visit a restaurant in the next week
+89% Increase in likelihood of recommending product
82% of twitter users watch video content on Twitter
Users on Twitter are 25% more likely to discover video first vs. the average consumer