Facebook ads vs. Twitter ads is an endless debate but I’ve decided to write my $0.02 about it.
So here it is,
Why Brands Should Spend more on Twitter
- There is no creativity when it comes to utilizing the ad formats (unlike Twitter ad formats) here’s an example of twitter Website Cards & Collections
- Reach block aren’t really takeovers (unlike Twitter’s Promoted Trends)
- Is by all mean not for live In-the-moment events (except for “Facebook Live” streaming which is available only for verified artists, unlike Twitter’s Periscope that is available for everyone
- 3rd party tools available to manage Facebook accounts are very limited when compared to available tools for Twitter
- Automation is simply awful when it comes to Facebook – again unlike Twitter which allow so many tools to help automate campaigns, followers management, audiences, direct response, customer support, DM, list management (categorizing) etc..
- Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead
- Twitter Ads consistently deliver higher click-through rates
- Though, Facebook has more users; Tweets have an average of 350,000 interactions like retweets per minute, while Facebook has an average of 382,000 thousand likes alone per minute – which proves the quality of Twitter followers are far more better than Facebook’s
- Twitter allows better usage of Hashtags which are essential in any Social Media Strategy either in news hijacking or tracking.
[Tweet “Read why @amged thinks Brands should increase spending on Twitter not Facebook #SMM”]
Over to you
I understand this is a debatable subject, but as usual, your feedback is always appreciated!
If you agree, you should consider starting your ads on twitter now.
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