Reasons why brands need bots

Reasons why brands need bots

Bots are growing pretty fast, big social networks are racing to offer brands a way to provide better customer service using these bots, last year Facebook introduced their messenger bot and a month ago Twitter introduced their Direct Message bot. And since I recently linked my Twitter account to a bot, I decided to write why brands would need a bot.


How to write a Tweet that Converts

How to write a Tweet that Converts

During one of the training I was giving in Dubai, the audiences were group of Social Media managers and content crafters, the session was about DR and conversions. I asked them when you share an article on social media, what’s your top priority objective from that post? Naturally, they said their objectives is that the article gets viewed by many people… well, yes, but, that’s your ultimate objective, not your top priority!




How Twitter Can Win Users from Facebook

How Twitter Can Win Users from Facebook

First and foremost; Twitter is NOT in competition with Facebook, not at all! Both are totally different networks with different type of users. This is something I know for a fact. But that doesn’t mean that a lot of Facebook users wouldn’t join Twitter, as a matter of fact, I see great chance for Twitter to convert users from Facebook using the strategies below.





6 Strategies on Twitter — Case Studies from The Middle East

6 Strategies on Twitter — Case Studies from The Middle East

Mobile dominates consumers’ lives Every day!

EVERY DAY; consumers unlock their phones 110 times on average, to watch 1.5B loops on Vine and to Periscope 110 years of live broadcasting and create and consume 500M tweets