Bots are growing pretty fast, big social networks are racing to offer brands a way to provide better customer service using these bots, last year Facebook introduced their messenger bot and a month ago Twitter introduced their Direct Message bot. And since I recently linked my Twitter account to a bot, I decided to write why brands would need a bot.
During one of the training I was giving in Dubai, the audiences were group of Social Media managers and content crafters, the session was about DR and conversions. I asked them when you share an article on social media, what’s your top priority objective from that post? Naturally, they said their objectives is that the article gets viewed by many people… well, yes, but, that’s your ultimate objective, not your top priority!
I guess after Instagram replicating Snapchat’s stories, it’s now clear that it doesn’t matter if you copy a feature as long as it’s making you win!
First and foremost; Twitter is NOT in competition with Facebook, not at all! Both are totally different networks with different type of users. This is something I know for a fact. But that doesn’t mean that a lot of Facebook users wouldn’t join Twitter, as a matter of fact, I see great chance for Twitter to convert users from Facebook using the strategies below.
So many guides explaining how to create Twitter Lead Generation Cards, but no one really ever explained the best and most useful part about it ; How to Receive and sync leads from Twitter Lead Generation Card with Email Marketing Services