Less than a week for the greatest sports event of the year, World Cup 2014 in Brazil.
80% will be watching the World Cup from Home, and since 95% of the online public conversation about live TV takes place on Twitter,one can safely say that Twitter customers using the newly introduced TV Conversation Targeting will be more than satisfied with their campaign results. Based on this report, 61% of Twitter football lovers say that football news breaks faster on Twitter than anywhere else. if brands where able to use the moment properly, joined the conversation in-time and built upon their TV strategy with TV targeting, they will see great deal of ROI or great decrease of their CPA
In any case, going back to the topic, this infographic shows really interesting data about the World cup Twitter statistics Saudi Arabia region
Twitter users are big football fans
75% of Twitter users will be watching live football this summer
78% will be watching live matches on TV
Football is a social event for Twitter users
80% attend it from home
42% in a bar or coffee shop
72% with friends
26$ with their partner
77% of Saudi Arabian users use Twitter for something football related
30 of Twitter users follow football clubs on Twitter
61% of Twitter football lovers say that football news breaks faster on Twitter than anywhere else
match day Twitter usage:
on match day daytime 57% read Tweets
On pre-match build up 61% read Tweets from others
When team score 49% Tweet a goal
After the game 62% Tweet post-match
Enough with the talking, enjoy the infographic and let me know where will you be attending the World cup?
Source: GlobalWebIndex Twitter User Football Research 2014 is a survey conducted among 500 active Twitter users in Saudi Arabia
