Social Media activity and digital advertising spending (Facebook – Twitter – Google)
The “View Tweets Activity” tweet analytics feature is finally on desktop view available now for The Middle East region, a long awaited feature.
The tweet analytics is basically the small stats icon next to the favorite icon on each tweet, buy clicking the stats icon a new popup box should open and view all activities your tweet received. (see below)
Ahmad AbuAmmo, Twitter’s Head of Media Partnerships for the MENA region tweeted couple days ago about Twitter is enabling hashflags for Ramadan & Eid
I am very excited about fasting this year. #Ramadan Kareem
— Ahmad AbouAmmo (@ahmadaa) June 25, 2014The full blog post can be found here
This is amazing news for 1.5 billion Muslims in the world. It’s actually pretty nice of twitter and very engaging idea that will increase the engagement for both #Ramadan & #Eid hashtags
Ramadan is almost here! only 18 days to go #RamadanCountDown
Ramadan activities on Twitter is huge 3,000,000! , and growing really fast 400%! engagement 21 million and 52 million impressions
Most two engaging subjects during Ramadan are food and family
check the attached infographic and #JoinTheConversation
Less than a week for the greatest sports event of the year, World Cup 2014 in Brazil.
80% will be watching the World Cup from Home, and since 95% of the online public conversation about live TV takes place on Twitter,one can safely say that Twitter customers using the newly introduced TV Conversation Targeting will be more than satisfied with their campaign results. Based on this report, 61% of Twitter football lovers say that football news breaks faster on Twitter than anywhere else. if brands where able to use the moment properly, joined the conversation in-time and built upon their TV strategy with TV targeting, they will see great deal of ROI or great decrease of their CPA
On 18th of May 2014, Arab Social Media Report released their 2nd edition of White Paper report on The Middle East Online Statistics, covering almost every aspect of online activity in the region, including Social Media.
This white paper is produced by the Governance and Innovation Program at the Mohammed Bin Rashid School of Government in partnership with Bayt.com. It continues to examine Internet and mobile usage trends in the Arab region. The purpose of this series is to provide policy makers, business leaders and development organizations with updated information on the usage trends in an ever-changing ‘digital landscape’ in the
Arab World.
I’ve highlighted only a few numbers that I had found interesting
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