The Study also examined the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites.
Tag: Digital Advertising
digital ad spend, digital advertising trends for middle east and the rest of the world
5 ways to use Twitter Analytics Top Tweet feature
In September 2015, twitter enabled self-serve ads in over than 200 countries – enabling everyone to access the advertising and analytics dashboard.
Last month, a new revamped dashboard for analytics was introduced which had lots of useful information
How To Get Started on Social Media for Brands [Presentation]
Social Media for Brands
“Social media is not just an activity; it is an investment of valuable time and resources”
– Sean Gardner
I decided to make this presentation because @AmiraIdlbi (my wife) recently started her own blog. That encouraged me to finally put together presentation to how to get started on social media for brands. A handful of 12 points + bonus that would ensure brands’ success – and even individuals.
The presentation also includes great social media quotes that you can find at the end of this post in the Transcript area.
12 key-points brands should follow to ensure their success on social media
- Select the Social Network that suites your business best
- Creating Perfect Social Media Profile
- Writing Engaging Bio
- Create a Brand Persona
- Visual content & Media tools
- Understanding Hashtags and Joining the conversation
- How Often should a brand share content
- Choosing the right time
- Understanding the language
- Tracking everything
- Promoting of content
What are Google Magazine ad unite
What are Google Magazine ad unites and how do they look like
In short; Magazine style ads are “text ads” that renders as a “display-like” ad formats.
Magazine style ads are reported as text ads in the Ad types report. When a text ad wins an auction for an image-only ad unit, Google renders the ad in the magazine style format. this will help the publisher make more revenue as adding text advertisers to the auction will increase CPCs and publisher revenues on display ads.
Magazine style ads are only applied to ad units that are opted in to “display ads only”, and not to ad units opted in to “text and display ads”.