Periscope is a live video streaming mobile application that was launched on March 26, 2015.
What is Periscope
Periscope is the best way to share and watch live video broadcasts from all over the world on your mobile phone
Periscope is owned by Twitter, being linked to Twitter makes it easy for your followers to quickly discover your periscope account. Mine has the same username as my Twitter both are @Amged
Periscope allow you to stream for as long as you like, just be sure to bring something entertaining to the table or educational to the people watching.
Periscope is sustainable (if you wish, your content won’t go away and can be recorded on your device)
Periscope Broadcasts will be saved for 24hrs on Periscope itself before it can removed by the system – your recording will still exist on your device.
Most importantly; Periscope Can be used PRIVATELY
Periscope by numbers
As of Aug. 2015, Periscope has:
40 years of watch time (350,000 hrs) every day
How to setup Periscope
Setup your profile
Add your domain (buy one if you haven’t already)
Add something about yourself
Give a hit on what you will be scoping
How to use Periscope
You can broadcast Publicly or Privately on Periscope
- Tab your camera icon to open your camera
- enter your desired title
- Start broadcasting
Periscope Global Map
When you tap on the ‘Global’ section, you will be able to explore live broadcasts on an interactive map. You’ll see the most recent broadcasts (with location shared) all over the world, and have your choice of where to travel next.
Every time you zoom to a new place on the map, Periscope will reload broadcasts from this region, including replays from the last 24 hours. Red dots are live broadcasts, and blue dots are replays.
Skip Ahead in Replays
Being limitless in-terms of broadcasts time & duration – Periscope team made it available to skip through the replays
You can fast forward a segment by pressing down while watching the replay, and drag left and right. You can even drag up and down to change the seek speed.
3D Touch Shortcuts (new iOS)
Periscope also added the new iOS feature to quickly take actions on Periscope from the App Icon
- Search People
- Teleport — Takes you someplace random in the world
- Broadcast Mutuals – to start private broadcast
- Broadcast – To quickly start broadcasting
Starting your 1st periscope
Click the camera
Fill the title (add your website, hint about what you’re broadcasting, and where to see recording).
Share on twitter.
How to DM on Periscope (private broadcast)
- Start a Scope like normal
- Select Private
- Select users you want to scope with
- They will get notified and if they miss it they will be sent the recording
See Live Video of how to do it here
— Amged Osman ??? (@Amged) November 21, 2015
How to Use Periscope for Business (Case study from @SkyScanner – #24hperiscope)
before the broadcasting with 1-3 days prior they:
Announce date and time of the broadcast and encourage users to retweet
Remind users to follow your brand on periscope
Build excitement by inviting users to engage and participate during the broadcast
— Skyscanner (@Skyscanner) April 2, 2015
Broadcast – day of broadcast
Remind users to tune in on the day of the broadcast
Be sure to enable sharing on twitter before beginning the broadcast by selecting the twitter button
Create an interactive experience for viewers and encourage them to share the broadcast.
— Skyscanner (@Skyscanner) April 4, 2015
Tell people how to join the live broadcast
— Skyscanner USA (@SkyscannerUSA) July 25, 2015
Let your influencers speak about it too
— Jayne Gorman (@jayneytravels) July 24, 2015
Finally, Extend – 1-7 days after
Feature screenshots and recaps of the broadcast in promoted engagement tweets
Further maximize reach by saving the broadcast to use as a video asset
Use the video asset in promoted video tweets to engage users who missed the live broadcast
Reengage users by extending content with promoted video tweets and ask for reactions or favorite moments from your audience
Thank everyone joined
— Skyscanner (@Skyscanner) April 16, 2015
Recap with an engaging Video and Promote it on Twitter Promoted Video Tweet
— Skyscanner (@Skyscanner) April 15, 2015
How to Execute Periscope Campaign on Twitter
Here’s a cheat-sheet by Twitter to promoting your periscope on TwitterStart promoting your videos on twitter now
Periscope Pro Tips
Automation via Twitter Dashboard
Use twitter dashboard to schedule your announcement tweet and tweet on the day of the broadcast
— Amged Osman ??? (@Amged) November 19, 2015
Automation via Katch.me
Use Katch.me to auto tweet when you go live on #Periscope
It will also auto save your broadcasts
Automation via #IFTTT
Use #IFTTT to allow you to auto remind your followers prior to the broadcast with 15 minutes.
Use #IFTTT to allow you to auto post your periscope link
Over to you
This should be it from my side – please share your ideas or experience with Periscope, let me know if anything i have missed or simply say hi in the comments section below 🙂
Also published on Medium.