Billions of moments that matter week for formula 1 on twitter. One of these moments that matters was when @Lotus_F1Team drivers “burnt” TWICE! and how these brands started “winning unplanned moments”
below are 5 interesting stats
1- During the 2014 weekends Formula one racers, teams and hashtags generated 21 million activity
2- The term #F1 alone had 6 million mentions.