Brands Winning unplanned moments : @Lotus_F1Team and @Burn

burn lotus

Billions of moments that matter week for formula 1 on twitter.  One of these moments that matters was when @Lotus_F1Team drivers “burnt” TWICE! and how these brands started “winning unplanned moments”

below are 5 interesting stats

1- During the 2014 weekends Formula one racers, teams and hashtags generated 21 million activity

2- The term #F1 alone had 6 million mentions. Continue reading “Brands Winning unplanned moments : @Lotus_F1Team and @Burn”

What are Google Magazine ad unite


What are Google Magazine ad unites and how do they look like

In short; Magazine style ads are “text ads” that renders as a “display-like” ad formats.

Magazine style ads are reported as text ads in the Ad types report. When a text ad wins an auction for an image-only ad unit, Google renders the ad in the magazine style format. this will help the publisher make more revenue as adding text advertisers to the auction will increase CPCs and publisher revenues on display ads.

Magazine style ads are only applied to ad units that are opted in to “display ads only”, and not to ad units opted in to “text and display ads”.

Continue reading “What are Google Magazine ad unite”