Social Media demographics divided by 6 main sectors
Sex
[ebs-table width =”100%” style =”table-striped” responsive =”true”]
[ebs-table_head]
[ebs-th_column]Males[/ebs-th_column]
[ebs-th_column]Females[/ebs-th_column]
[/ebs-table_head]
[ebs-table_body]
[ebs-table_row]
[ebs-row_column]62%[/ebs-row_column]
[ebs-row_column]71%[/ebs-row_column]
[/ebs-table_row]
[/ebs-table_body]
[/ebs-table]
Age
[ebs-table width =”100%” style =”table-striped” responsive =”true”]
[ebs-table_head]
[ebs-th_column]18-29[/ebs-th_column]
[ebs-th_column]30-49[/ebs-th_column][ebs-th_column]50-64[/ebs-th_column]
[ebs-th_column]64+[/ebs-th_column]
[/ebs-table_head]
[ebs-table_body]
[ebs-table_row]
[ebs-row_column]83%[/ebs-row_column]
[ebs-row_column]77%[/ebs-row_column][ebs-row_column]52%[/ebs-row_column][ebs-row_column]32%[/ebs-row_column]
[/ebs-table_row]
[/ebs-table_body]
[/ebs-table]
Household Incom
[ebs-table width =”100%” style =”table-striped” responsive =”true”]
[ebs-table_head]
[ebs-th_column]less than 30k[/ebs-th_column]
[ebs-th_column]30-49k[/ebs-th_column][ebs-th_column]50-74k[/ebs-th_column]
[ebs-th_column]75k+[/ebs-th_column]
[/ebs-table_head]
[ebs-table_body]
[ebs-table_row]
[ebs-row_column]72%[/ebs-row_column]
[ebs-row_column]65%[/ebs-row_column][ebs-row_column]66%[/ebs-row_column][ebs-row_column]66%[/ebs-row_column]
[/ebs-table_row]
[/ebs-table_body]
[/ebs-table]
Population Density
[ebs-table width =”100%” style =”table-striped” responsive =”true”]
[ebs-table_head]
[ebs-th_column]Urban[/ebs-th_column]
[ebs-th_column]Suburban[/ebs-th_column]
[ebs-th_column]Rural[/ebs-th_column]
[/ebs-table_head]
[ebs-table_body]
[ebs-table_row]
[ebs-row_column]70%[/ebs-row_column]
[ebs-row_column]67%[/ebs-row_column][ebs-row_column]61%[/ebs-row_column]
[/ebs-table_row]
[/ebs-table_body]
[/ebs-table]
Educational Level
[ebs-table width =”100%” style =”table-striped” responsive =”true”]
[ebs-table_head]
[ebs-th_column]High school or less[/ebs-th_column]
[ebs-th_column]Some College[/ebs-th_column]
[ebs-th_column]College Degree[/ebs-th_column]
[/ebs-table_head]
[ebs-table_body]
[ebs-table_row]
[ebs-row_column]66%[/ebs-row_column]
[ebs-row_column]69%[/ebs-row_column][ebs-row_column]65%[/ebs-row_column]
[/ebs-table_row]
[/ebs-table_body]
[/ebs-table]
Race
[ebs-table width =”100%” style =”table-striped” responsive =”true”]
[ebs-table_head]
[ebs-th_column]White[/ebs-th_column]
[ebs-th_column]African – American[/ebs-th_column]
[ebs-th_column]Hispanic[/ebs-th_column]
[/ebs-table_head]
[ebs-table_body]
[ebs-table_row]
[ebs-row_column]65%[/ebs-row_column]
[ebs-row_column]68%[/ebs-row_column][ebs-row_column]72%[/ebs-row_column]
[/ebs-table_row]
[/ebs-table_body]
[/ebs-table]
Which networking sites are more appealing to specific demographics?
[ebs-icon type=”fa fa-pinterest”] Pinterest: Rural residents, women, whites, some level of college education or higher, middle to higher income
[ebs-icon type=”fa fa-facebook”] Facebook: Women, 18-29 year old
[ebs-icon type=”fa fa-instagram”] Instagram: African – Americans, Hispanic, urban residents, 18-29 years old, women.
[ebs-icon type=”fa fa-twitter”] Twitter: 18-29 years old, African-Americans, urban residents
WHICH SOCIAL MEDIA SITES DO ONLINE ADULTS USE?
[ebs-table width =”100%” style =”table-striped” responsive =”true”]
[ebs-table_head]
[ebs-th_column][ebs-icon type=”fa fa-facebook”][/ebs-th_column]
[ebs-th_column][ebs-icon type=”fa fa-linkedin”][/ebs-th_column]
[ebs-th_column][ebs-icon type=”fa fa-twitter”][/ebs-th_column]
[ebs-th_column][ebs-icon type=”fa fa-pinterest”][/ebs-th_column]
[ebs-th_column][ebs-icon type=”fa fa-instagram”][/ebs-th_column]
[ebs-th_column][ebs-icon type=”fa fa-tumblr”][/ebs-th_column]
[/ebs-table_head]
[ebs-table_body]
[ebs-table_row]
[ebs-row_column]67%[/ebs-row_column]
[ebs-row_column]20%[/ebs-row_column][ebs-row_column]16%[/ebs-row_column]
[ebs-row_column]15%[/ebs-row_column]
[ebs-row_column]13%[/ebs-row_column][ebs-row_column]6%[/ebs-row_column]
[/ebs-table_row]
[/ebs-table_body]
[/ebs-table]
INTERESTING FACTS ABOUT AGE AND SOCIAL MEDIA
Unsurprisingly, stratification of age in social media use has remained the same since 2005: there has consistently been higher social networking usage amongst the youngest demographic (18-29 year olds), and less usage as age increases
Although 18-29 year olds have always maintained the highest percentage of social media usage, thee overall usage dropped for the first recorded time in December 2012, from 92% to 83%—their lowest recorded usage in over two years
While every demographic dropped its social media usage in December 2012, the only age demographic that increased its usage during that period was 30-49 year olds, who increased from 73% to 77%.
Infographic
[ebs-thumbnail src=”//www.amged.me/wp-content/uploads/2014/06/7a47484e0daacf175781a9a859c4eaf8.jpg”]
Source: http://www.pewresearch.org/