6 Strategies on Twitter — Case Studies from The Middle East

Mobile dominates consumers’ lives Every day!

EVERY DAY; consumers unlock their phones 110 times on average, to watch 1.5B loops on Vine and to Periscope 110 years of live broadcasting and create and consume 500M tweets
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Create list of Twitter Followers Usernames only using IFTTT

In my endless efforts of trying to find free replacements to paid social media tools – like Content Strategy Calendar + Schedule Social Media Posts + UNLIMITED team members, for free – and while working on a tracking project that evolved tracking new followers and exporting their usernames to excel sheet, as usual, i headed to IFTTT and started browsing recipes. I found many recipes that allow you to track followers but none of them tracked the “username/handle” only! they all tracked the LinkToProfile which is the ingredient provided by IFTTT!

Luckily; IFTTT allow some extra formatting for Excel sheets – like with Google Drive- so my solution was to use one of Excel’s data formatting

=SUBSTITUTE()

and by using the below code; i was able to log only the @usernames …
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Content Strategy Calendar + Schedule Social Media Posts + UNLIMITED team members, for free

Scheduling Social Media posts is essential in any social strategy for brands – so many websites provide tools to do so, but its either has to be paid or it doesn’t allow enough team members to collaborate on the Content Strategy Calendar.

I’m not going to go through why do you need to plan ahead and schedule the year’s content strategy calendar, because if you haven’t figured out already how important it is, then you shouldn’t be in Social Strategy business and this article is not for you.


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Twitter Collections Timelines

Another hidden gem in Twitter is their Custom Timelines or Twitter Collections Timelines that allow a user to select number of tweets and put them in certain order that can be used as archive for later usage

What Is Collections

A collection timeline displays multiple Tweets curated by a Twitter user in their chosen display order. New collections are created only via TweetDeck or Twitter API

It’s a tool that allow a user to add any public tweets to a custom timeline. Simply select your timeline source, options, and copy and paste the code in the HTML of your page, or simply share the link to the collection directly on Twitter …
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Social Networks Logos Guide (New Google Logo 2015). Infographics, you’re doing it WRONG!

If you’re in – or hoping to be- in Social Media Infographics business/blogging, then by all means you need to stay up-to-date with the latest updates made by those Social platforms, especially when they update their identity/design/logos. Using an outdated / wrong / low quality logos is your 1st step to failure. It is not acceptable by the brands that you violate their guidelines and certainly does not leave the best impression in your reader’s minds.

The reason I’m writing this article is seeing so many good data being placed on a bad design in an infographic.

Through this article will try to summarize guidelines / logo updates of the major Social Networks, what to use and whats not to use. …
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