Toyota Saudi Arabia engages football fans

Football is a popular Saudi Arabian pastime, so it’s no surprise that the game is one of the kingdom’s top Twitter topics. Toyota (@ToyotaALJ) wanted to join the national conversation and increase awareness of its major sponsorship of the Saudi Professionals League (now known as the Abdul Latif Jameel League) by interacting with fans. The brand turned to Twitter to reach out to this audience during a game between top Jeddah-based teams Al-Ahli (@ALAHLI_FC) and Ittihad (@ittihad).