from: October 2018

Insomnia 2018

In 2018, as Egypt’s first and leading gaming lounge, we were proud to be selected by the country’s largest and most prestigious gaming festival to handle and organize all Esports events. This monumental opportunity cemented our position as pioneers in the Egyptian gaming industry and allowed us to set a new standard for competitive gaming in the region.


Our team took on the challenge of running and managing an impressive setup of 64 high-performance machines, all sponsored by some of the biggest names in the tech industry, including MSI, Nvidia, and AMD. These partnerships allowed us to provide gamers with state-of-the-art equipment, ensuring a seamless and thrilling gaming experience for both participants and spectators.


The event was groundbreaking in many ways. With a total prize pool exceeding $200,000, it was the first Esports event of its kind to offer such a significant sum in Egypt. This figure not only highlighted the festival’s ambition but also marked a pivotal moment in the growth and recognition of Esports within the Egyptian market. For many, this event became a turning point, proving that competitive gaming could attract serious investment and attention.


Over the course of three exhilarating days, the festival drew a staggering 180,000 attendees. These numbers underscored the growing popularity of gaming and Esports in Egypt, with fans flocking to the venue to watch intense matches, interact with brands, and experience the vibrant gaming community firsthand. The atmosphere was electric, with players showcasing their skills in front of a live audience, creating moments of pure excitement and drama.


Our role extended beyond just managing the machines; we were at the forefront of organizing matches, ensuring smooth operations, and delivering a world-class event that left a lasting impression on all who attended. The event also provided an excellent platform for connecting with brands, gamers, and industry leaders, paving the way for future collaborations and the continued growth of Esports in Egypt.


Looking back, 2018 marked a defining moment in our journey as pioneers of the gaming industry in Egypt. By successfully delivering on the largest Esports event the country had seen at the time, we not only showcased our expertise but also helped shape the future of competitive gaming in the region. This experience reaffirmed our commitment to fostering a thriving gaming culture and inspired us to keep pushing the boundaries of what’s possible in the industry.


We remain grateful for the trust placed in us and for the opportunity to be part of such a groundbreaking event. As the gaming industry continues to evolve, we are excited to continue contributing to its growth and setting new benchmarks for success.

Project Budget
$10,000 to $25,000
Project duration
1-7 days
Industries
Esports Events Management
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