With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win over our competition?”. It’s no secret that the competition is getting tougher by the minute, weather you’re a telecom company, car dealer or even a food blogger. To be honest, there is no one straight answer for this question, but, as a digital marketer, I’ve recently been trying to come up with ways and strategies to help brands (especially those who are late in the game) to find unusual ways to win over their competition in the advertising / audiences reach area.
During one of the training I was giving in Dubai, the audiences were group of Social Media managers and content crafters, the session was about DR and conversions. I asked them when you share an article on social media, what’s your top priority objective from that post? Naturally, they said their objectives is that the article gets viewed by many people… well, yes, but, that’s your ultimate objective, not your top priority!
Global ad spend is on track to grow 5.3% to $523bn in 2014, up from 3.9% in 2013, and will continue at 5.3% in 2015 and then rise to 5.9% in 2016 on the back of rapid developments in digital advertising, according to the latest Advertising Expenditure Forecasts from media agency ZenithOptimedia,
@Wheelhouse made a comprehensive infographic , 10 Marketing Predictions for 2015, addressing issues from Email Marketing, to lead conversion, to automation platforms. In this inforgraphic they made 10 predictions for 2015 marketing.
Here’s some of the key points.
TwiterAdsUK published great 10 content marketing tips to how to market in the moment / plan for the moment
Check the list out and let us know if you agree or comment with your own marketing tips for the comments