In an attempt to acquire more customers, Huxo team got together a great infographic about how social media helps small businesses, Dan from Huxo posted the infographic in Q3 2013, the data IMO might seem a bit old, knowing that social media statistics changes pretty fast, although; the data can’t be that off.
Highlights
The sheet included 25+ statistics about social media
73% of small businesses using social media
24% of small businesses integrated Social Media in a structured way into their business
Facebook is the leading among all social networks with 82%, followed by YouTube, Twitter and LinkedIn
86% of social referrals comes from Facebook, %11 from Twitter and 3% from Pinterest.
71% of customers purchase products from brands they follow on social media
46% of customers counts on information they find on Social Media before making a purchase decision
Source: http://www.huxo.co.uk/how-social-media-can-help-small-businesses-grow-infographic