Just couple of days Twitter announced a new TPM records was broken (Tweet / minute) during #BRAvsGER with 580,166 tweets
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echo ‘<blockquote class=”twitter-tweet” data-cards=”hidden” lang=”en”><p>The <a href=”https://twitter.com/hashtag/BRA?src=hash”>#BRA</a> v <a href=”https://twitter.com/hashtag/GER?src=hash”>#GER</a> match also set a TPM record: Khedira's 29' goal (0-5) saw 580,166 TPM. <a href=”https://twitter.com/hashtag/WorldCup?src=hash”>#WorldCup</a> <a href=”http://t.co/188YGgrgZg”>pic.twitter.com/188YGgrgZg</a></p>— Twitter Data (@TwitterData) <a href=”https://twitter.com/TwitterData/statuses/486719761514889217″>July 9, 2014</a></blockquote>
<script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script>’;
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Only to be broken again during the final game of the World Cup and after Germany won the championship, the new record is currently 618,725
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echo ‘<blockquote class=”twitter-tweet” lang=”en”><p><a href=”https://twitter.com/hashtag/GER?src=hash”>#GER</a> prevailing over <a href=”https://twitter.com/hashtag/ARG?src=hash”>#ARG</a> in the <a href=”https://twitter.com/hashtag/WorldCupFinal?src=hash”>#WorldCupFinal</a> set a new Twitter record: 618,725 TPM discussing the match <a href=”http://t.co/Z2lQqUWjrp”>pic.twitter.com/Z2lQqUWjrp</a></p>— Twitter Data (@TwitterData) <a href=”https://twitter.com/TwitterData/statuses/488486954602733568″>July 14, 2014</a></blockquote>
<script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script>’;
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Twitter also created an animated heat map powered by CartoDB as a replay of #GER v #ARG game, showing tweets during the final game
35 million tweets were sent during Brazil vs Germany game, while only 32m tweets were sent during the final game as announced by @TwitterData
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echo ‘<blockquote class=”twitter-tweet” lang=”en”><p>There were 32.1 million tweets sent during the <a href=”https://twitter.com/hashtag/GER?src=hash”>#GER</a> v <a href=”https://twitter.com/hashtag/ARG?src=hash”>#ARG</a> <a href=”https://twitter.com/hashtag/WorldCupFinal?src=hash”>#WorldCupFinal</a> <a href=”http://t.co/N36yPBuhhf”>pic.twitter.com/N36yPBuhhf</a></p>— Twitter Data (@TwitterData) <a href=”https://twitter.com/TwitterData/statuses/488482335482851330″>July 14, 2014</a></blockquote>
<script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script>’;
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With these numbers, one can safely quote Steven Kalifowitz ( leading Brand Strategy & Advocacy @Twitter in Asia & Middle East)
Twitter has become the second-screen of World Cup 2014
You can read his full article here
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echo ‘<blockquote class=”twitter-tweet” data-cards=”hidden” lang=”en”><p>A word from yours truly <a href=”http://t.co/QmzQUGtaB7″>http://t.co/QmzQUGtaB7</a></p>— Steven Kalifowitz (@skalifowitz) <a href=”https://twitter.com/skalifowitz/statuses/488636764148338688″>July 14, 2014</a></blockquote>
<script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script>’;
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