Brands Winning unplanned moments : @Lotus_F1Team and @Burn

Brands Winning unplanned moments : @Lotus_F1Team and @Burn

Billions of moments that matter week for formula 1 on twitter.  One of these moments that matters was when @Lotus_F1Team drivers “burnt” TWICE! and how these brands started “winning unplanned moments”

below are 5 interesting stats

1- During the 2014 weekends Formula one racers, teams and hashtags generated 21 million activity

2- The term #F1 alone had 6 million mentions.


How to use Facebook Power Editor with Twitter Cards

How to use Facebook Power Editor with Twitter Cards

This article is meant to show how to use Twitter cards that are already have “Call-to-Action” buttons  to work and show nicely on Facebook with “Call-to-Action” buttons as well.  (ex: “Learn More” button)

The Call-to-action buttons can only be created via Facebook’s Power Editor for Pages which is listed inside the Ads Manager, you don’t really have to be an advertiser to use it though.

Before we go any further, if you’re asking yourself  what is the benefit of using Call-To-Action buttons? CtAs always return better results, and more engagement, if that isn’t enough for you then you can ignore then article


Secure Twitter Account Against Attacks

Secure Twitter Account Against Attacks

Twitter is the fastest, strongest most effective tool in communication between brands/ governments and their audiences.
250m+ active users

85 billion gigabytes of data daily

3.5 billion Tweets every week

With that being said, securing your Twitter account becomes essential, a great way to secure Twitter account is to activate the two-steps verification that was introduced by twitter in May 2013. Many business accounts and governmental accounts still didn’t activate that feature, which put their accounts at risk.


Drive traffic to Website with Twitter Website Cards

Drive traffic to Website with Twitter Website Cards

In my previous article All About Twitter Cards, I’ve made full introduction to what are Twitter Cards. In this article we will focus only on the type of articles that should be useful to your websites & business as well. The 1st Twitter card we think is most useful for websites is the Twitter Website Card

We’ve mentioned previously that  Tweets with images have x5 times engagement rate on twitter, but what if we’re not looking for tweet engagement  and looking basically for clicks, website traffic, or have a CPC campaign? then Twitter Website Cards is the best solution. Basically Website cards is a combination of a clickable image, description, title that all tied to a URL, all that can drive traffic to your website when clicked.


All About Twitter Cards

All About Twitter Cards

Introduction

Twitter Cards is the ability to add rich media to your tweets, videos, photos, products information website logos and even description about your pages/websites. Twitter cards will help you drive traffic to your website. In this article we will walk you through the benefits of each and everyone of them and how to add them to your website.

Before we start, you should know that there are TWO sets of types for cards, one that are free and will need to be configured from your website with HTML markups and META Tags, and the others are cards that can only be created from Twitter’s Advertising Dashboard which requires you to be an advertiser. If you’re looking to advertise on Twitter in The Middle East, you can contact Connect Ads

Without any further ado, lets have a look on the cards that can be created from the dashboard




Convert Twitter followers to email subscribers using lead generation cards

Convert Twitter followers to email subscribers using lead generation cards

One of the many benefits you get as an advertiser on twitter is you get to create Twitter Lead Generation Cards (LGC)

What LGC basically allow you to do is collect data from your followers (or any twitter users) who actually click the “Call-to-action” button on the LGC


Twitter Hashflags for #Ramadan and #Eid

Twitter Hashflags for #Ramadan and #Eid

Ahmad AbuAmmo, Twitter’s Head of Media Partnerships for the MENA region tweeted couple days ago about Twitter is enabling hashflags for Ramadan & Eid

The full blog post can be found here

This is amazing news for 1.5 billion Muslims in the world. It’s actually pretty nice of twitter and very engaging idea that will increase the engagement for both #Ramadan & #Eid hashtags


How to Show Your World Cup Pride on Twitter

How to Show Your World Cup Pride on Twitter

Twitter is a very active participant in the World Cup celebration. Just like in 2010, Twitter is bringing back hashflags, a fun way to tweet the flag of the country you’re supporting when you use the hashtag symbol, followed by the country abbreviation.

For example, mine would be #USA, which would then translate to displaying an American flag in my tweet. The full list of possible hashflags you can tweet are located here.

Hashflags aren’t the only way to celebrate on Twitter. There is even a page where you can choose your team and follow relevant Twitter users such as players on your team or very important people related to football/soccer. It also allows you to choose a profile image based on the country flag, football/soccer related images, and more.