E3 2014 Final Thoughts

E3 (Electronic Entertainment Expo) has just wrapped up in Los Angeles, California (USA). If you aren’t familiar or up to date on everything that went down on Day 0, check here to see what we thought of Microsoft, Electronic Arts, Ubisoft, and Sony had to announce. There was SO much going on even before the conference started, it was almost overwhelming at times (in a good way).

Now that the dust has settled, let’s look at how the actual conference went, and what we can take away from it. Continue reading “E3 2014 Final Thoughts”

E3 2014 Day 0 Reactions

The Electronic Entertainment Expo, better known as E3, officially starts today in Los Angeles, California (USA). It’s the biggest video game event of the year. Not the largest in terms of number of attendees, but the most important due the the sheer amount of game announcements that are made here each year. It’s one of the few gaming events that actually gets nationally televised on cable TV and has articles written by The New York Times, The Washington Post, and other prestigious newspapers.

In a nutshell, E3 is a massive conference that brings all of the major video game console manufacturers, publishers, developers, fans, and media together to announce, tease, play, and market video games and the entertainment around them (including TV and movies). Continue reading “E3 2014 Day 0 Reactions”

What are Google Magazine ad unite

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What are Google Magazine ad unites and how do they look like

In short; Magazine style ads are “text ads” that renders as a “display-like” ad formats.

Magazine style ads are reported as text ads in the Ad types report. When a text ad wins an auction for an image-only ad unit, Google renders the ad in the magazine style format. this will help the publisher make more revenue as adding text advertisers to the auction will increase CPCs and publisher revenues on display ads.

Magazine style ads are only applied to ad units that are opted in to “display ads only”, and not to ad units opted in to “text and display ads”.

Continue reading “What are Google Magazine ad unite”